Poor adherence is the cause of over $100 billion of direct and indirect health care costs in the US each year.

The World Health Organization’s modifies the classic definition of adherence to read “the extent to which a person’s behavior – taking medication, following a diet, and/or executing lifestyle changes corresponds with agreed recommendations from a health care provider.”

It is important to distinguish adherence from compliance. Compliance is a cognitive process through which a patient may be willing to follow a scheduled regimen while adherence is an active process through which a patient actually follows such a regimen.

ARemind innovates in two areas

First, reminders are built on personalized content that is continuously updated to sustain a patient’s interest over time.

Second, the device that these reminders are being sent through is one that readily integrates into a patient’s life – a cell phone.

With these two features, it is believed that ARemind will begin as a valuable adherence tool for the patient and provider, and grow into an interactive platform for the patient-centric management of chronic conditions.